Search engine optimization (SEO) is a major buzzword in online business, and for good reason. The vast majority of transactions that take place online begin with a search engine, and if your business is not close to the top of the list you will miss out on that business. There are many important aspects to SEO: good quality original content, plenty of links, well placed keywords and relevance to the reader are all considered by the complex algorithms that the search engines use, but have you considered RSS? Indeed, do you know what RSS is?
What is RSS?
RSS stands for Really Simple Syndication; put simply, by making sure your site and content is registered at an RSS directory you are giving yourself a head start. Syndicating your content is simple and effective; it helps to build the inbound links that Google, and the other search engines, find very important, and it spreads the word about your business quickly, easily and cheaply. You can think of RSS as a sort of automatic purveyor of word of mouth. Once you are on RSS directories, you will find that you get more interest in a short time.
How Do I Use RSS?
One of the main benefits of using RSS for SEO is that it enables you to gain a greater presence on the search engine results, and we have already mentioned how important it is to be close to the top of the first page. The problem with search engines is that they limit the number of results that come from your keywords; by syndicating your content, and therefore spreading blog entries, web pages, product descriptions, news items and more around the internet on a variety of different pages, you automatically increase your reach in terms of the search engines, and therefore are visible to greater audience.
It Sounds Very Technical
Well, it’s not called Really Simple Syndication for nothing! In fact, syndicating your content via RSS directories really is very simple. You sign up to a directory of your choice – or any number, and there are many – and follow the simple instructions on screen. The process takes minutes, and in no time at all your content will be syndicated and the word spread around many sites. The process is almost automatic, and you will get to grips with it very quickly indeed.
Once you have your content on the major RSS directories you should begin to see results. Many new users of RSS for SEO report an increase in traffic very quickly, as the system works in no time at all. Quick, affordable and very simple, can you afford not to use RSS for your website? It is becoming one of the main aspects of website promotion, and where the search engines are concerned is considered vital. Have a look at an RSS directory and learn more about what RSS can do for you, and you may well begin to wonder why you have not taken this route before.