Keyword Research

How To Use The Google Keyword Planner (vs. Keyword Tool) For SEO

Updated video at Free SEO Toolbook at and free class materials at KEYWORD PLANNER – Learning how to use the Keyword Planner is a must for both AdWords and SEO. This tutorial explains how to use the Google Keyword Planner for SEO (Search Engine Optimization purposes) and for AdWords. Here are some tips and tricks! Let’s get started with the new and exciting Keyword Planner! In it you will * Learn how to set up the Keyword Planner for keyword discovery. * Learn how to find educational, transactional, early and late stage keywords. * Learn how to optimize the tool so that you get specific useful keywords for search engine optimization and AdWords. Have Fun!

Finding Local Keywords | Local Keyword Research | How To SEO

Get an entire keyword research video training series PLUS a case study showing how to find low competition KWs and rank quickly, go to: There are a million and one keyword research tools out there. And everyone of them claim to find the hidden gems that the other tools overlook. I’ll admit, I have purchased dozens of these over the years! What can I say, I’m a sucker for good sales copy. While some of them have some pretty cool features, I always end up just going back to the tried and true method of using Google’s own data. This tutorial shows the process that I use to discover the best KWs for any local client. The best part is that these don’t cost a dime to use. They do, however, require a little time to compile a comprehensive list but once it’s done, you’ll have all the data you need for several months worth of content marketing. Here are the three tools I use: 1. Google Trends 2. Google KW Planner 3. Google Suggest Tool Step 1: Enter your seed KWs into the Trends tool and filter by location. You can go broad or narrow all the way down to a city level. I generally try to get as narrow as possible by going all the way to the city level. But there are times where there won’t be enough data so you have to widen the area by going up a level to a region. This is the hierarchy that I would follow: city – region – state – country In other words, look at city level first and if you have a good amount of data, then your golden. But if thereis little or no data, move up to region. If not enough there, move up to state, and so on. Once you have a good data set to work with, take notes on the “Top” terms as well as the “Rising”. These will be used as seed KWs in the KW Planner. And be sure to take advantage of the ability to compare up to 5 KWs at a time. You can get a great list of seed KWs based on their interest level in your target location. Step 2: Go to the KW Planner and set the Targeting to your target city. Paste your list of KWs that you generated from Trends and click “Get Ideas”. After it thinks for a moment you be served with two tabs, “Ad Group Ideas” and “Keyword Ideas”. Both of these tabs can provide valuable insights into the KWs that Google determines are relevant and in fact, the Ad Group Ideas can be used to help design website silo structure, but that is for another blog post! Go to the Keyword Ideas tab and look at the results to get more of a feel for the related terms. Or just go ahead and export the list because next you’re going to want to go through the exported csv file […]

How To Do Keyword Research - Veteran Tips Mixed With Modern Innovation - John Lincoln

Wondering how to do keyword research? At Ignite Visibility, we do a lot of keyword research. Here some great resources for you. Watching this video will teach you how to do keyword research and will teach you some important information about keyword research in general. When doing Google SEO keyword research you generally want to start with a few core terms that are going to convert. After that, you want your Google SEO keyword research to become a bit more broad. This is going to allow you to expand your reach and get into new areas. When considering how to do keyword research, you also need to think about the type of website. News sites, eCommerce sites, brand sites, information sites and lead generation sites all have their own principals. With Google keyword research, each type of website will have a different goal. International websites also offer an entirely different view. If you want to know how to do keyword research for an international site, consider watching this video on the topic. Good luck with your keyword research. Hopefully this video gave you some great tips on how to do keyword research for Google SEO and other websites.

Tutorial 2016 - HOW TO Use GOOGLE KEYWORD PLANNER | 2016 The Best Way

Tutorial 2016 – HOW TO Use GOOGLE KEYWORD PLANNER | 2016 The Best Way Google retired one of my favorite tools not many months ago. It was the Google RSS reader. I had been using that tool for many years, and finding a replacement was problematic. I still don’t like the new tools that I have found as much as I liked the old Google RSS reader. However, life goes on, forward and onward as they say. Well, here we are again. Google has announced the retirement of another favorite tool, the Google AdWords Keyword Tool. In this case Google has announced a replacement tool. Be aware, however, that it isn’t exactly a replacement, and it is no secret that the new tool is designed specifically to streamline the work of finding keywords to put into the Google AdWords Pay-Per-Click campaigns. The Google Keyword tool has been around for ten years now. It has been used by millions of people. It was an “external” tool, and many people could use it without logging into any accounts. The Planner is different. It belongs to the AdWords family, and is an internal tool. That means that only people logged into their accounts can use the tool. It is still free to create an account, and you don’t have to have any PPC campaigns in your account to use the Planner, but realize that you can only use it if you are logged in. That will be an inconvenience to many people. How is it Different? The Planner feels different from the Keyword Tool because the interface is quite different. The boxes to select broad, phrase, or exact is gone. The filters let you choose the location of your search, down to the city if you want. This feature is going to help a lot of local businesses. But, it makes the utility different than what users were used to. The filter lets you select results by excluding words that have more than a specific amount of search traffic per month, or less than a certain amount of search traffic per month. It even lets you search using the cost per click of search terms. What is very different about the tool is that it now includes not just desktop and laptop traffic, but also mobile search results. The first page of results only returns exact match traffic, which I believe is an advantage to this new utility. However, once you have selected the term to be part of your plan, then when you download the results, the default is broad, and you have to find the hidden menu to select exact again. This made the utility very frustrating to me at first. It is also limited to 50 search terms that can be input in the search field at one time. The keyword tool used to support up to 2500. For me this was a huge limitation. All in all, the new tool can sort of be used like the old tool […]

Keyword Explorer helps marketers discover and prioritize the right keywords for their SEO efforts. It takes the inaccurate data and repetitive busywork out of keyword research so you can do better research in less time. Explore quality-vetted suggestions from the largest English-language keyword database on the web. Build and prioritize your keyword lists with the most accurate Volume, Difficulty and Opportunity Metics. Start Exploring Today!

Advanced Keyword Research Tutorial (5-Step Blueprint)

Want to do keyword research the right way? Then check out this insanely actionable SEO tutorial. In this video I’ll reveal my 5-step process for finding awesome keywords that your competition doesn’t know about. Here’s a breakdown of what you’ll learn: First, I’ll go over the first step to having any sort of success with keyword research. You see, most people fire up a random tool and pick a keyword out of thin air. But there’s a better (and smarter) way. Next, I’ll get into the ninja strategies that I use to find topics and keywords. Many of these are a bit outside the box, but they work. Then, you’ll learn how to pick a keyword from a list of options. If you’ve ever wondered: “OK so I have a bunch of keywords…how do I pick the best one?”, you’ll really enjoy this section of the video. Here’s where I’ll show you which factors matter when deciding between different terms to optimize your site around. And finally, I’ll cap things off with a sweet little bonus tip (and a mini case study). Of course, like any of my videos, I also sprinkle in LOTS of examples, pro tips and case studies. I’ll also show you how I use the Google Keyword Planner (and a few other tools that I recommend). In short, if you want to learn how to do keyword research, I recommend checking out today’s video.

Keyword Research - Watch & Learn As I Show You How To Do Keyword Research Like A Boss

Keyword research is the make-or-break for your SEO and content marketing. Get it right and you win… Get it wrong and no traffic for you! The keyword tool I’m using in this video is here: Whether you are operating a marketing services business, are actively selling search engine optimization services or you are simply building an affiliate marketing business through content marketing, this tutorial is a must watch. We not only dig into the keyword research through my favorite keyword tool but you will also learn about how to interpret search intent to understand specifically what the visitor is searching for… So you can create the perfect content to match that and answer their questions. As an example, I requested that a couple friends of mine who own a retail store in the Lake Tahoe area if they could send me some seed keywords and topics for me to do a little keyword research for. They were excited to get to participate and we begin the video by understanding a bit about their business, their target market, their customer avatar and the general search intent from their perfect visitors. After receiving their seed keyword list, we started by taking a look at their site and getting a baseline for their site’s SEO metrics, to see how strong their site is. After this, we took a quick look around Google to understand the lay of the land. Our goal is to see what kind of content is already ranking on Google for the target keyword phrases so we can understand what Google is already giving high levels of relevance to. After this, we are ready to start in on the keyword research tool. We are looking at two major data points… First, the keyword search volume. Second the keyword difficulty. Finding high search volume phrases that have low keyword difficulty and buyer intent is the ultimate goal… But doing effective keyword research is all about following the data and seeing what kinds of other ideas and phrases pop up through the research. Then, we explore more about the SEO and content marketing side of how to rank for these keyword phrases. The overall goal of this video was not to be a full class on Search Engine Optimization, I covered that here: I offer several different ideas about how to create and structure content in order to dominate the first page of Google for some very valuable keyword phrases in their niche. I go deeper into the concept of building silos on the site and explain how these work with the example of using ultimate guide posts to increase the domain and page authority quickly while ranking dozens of separate posts for target keyword categories and phrases. At the end, I give them a bonus about how to leverage the Facebook tracking pixel with these SEO and content marketing efforts to create a campaign that will drive their perfect customer into their store when they are visiting the area. This concept […]

Google Wonder Wheel Keyword Research Tool Helps Discover Hidden Niches

Google has come out with the “Wonder Wheel” which is a tremendously powerful keyword research tool that helps discover hidden niches. This is one of the coolest keyword research tools ever made, and is very addictive. It is simple to use, and will enable you to uncover hidden gems within your niche to target and dominate google for. Google has also unleashed a few others along with the “Wonder Wheel” that are very cool as well that I highlight in this video. Enjoy & God Bless